I help B2C companies create content that connects with people, builds trust and delivers results.
I’ve worked with businesses at every stage. From a pre-seed start-up to a national market leader and a listed company, I’ve gained exposure to different marketing strategies. I know what engages audiences and how brands can show up in ways that feel relevant and clear.
Over the past 10 years, I’ve been involved in the content growth of several brands, including:
Finance and technology: Wise, Homevest, Imobiliare.ro Finance
Education: Studyportals, IUF Romania, UX Days Bucharest
Fashion and apparel industry: POM, Sofiaman
A curated list of my work
What do others say about working with me?
How can we work together?
Over time, I’ve strengthened my ability to listen and communicate in a way that connects with people and builds trust. Putting myself in your customer’s shoes, speaking their language and delivering valuable insights is the heart of everything I do.
Let me help you communicate with clarity and intention. I can support you with:
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Auditing your content efforts to understand what works and find opportunities to improve. We build a plan aligned with your goals
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Assessing your current position and creating a roadmap to reach your goals.
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Long and short form content for blogs, newsletters, and social media.
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Refresh existing content with new data, perspectives and updated insights.
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Crafting clear copy that reflects your brand and drives conversion.