I’m a content strategist and writer who helps companies create content that connects with people, builds trust and delivers results.

Over the past 10 years, I’ve worked with businesses at every stage. 

From a pre-seed start-up to a national market leader and a listed company, I’ve gained exposure to different marketing strategies. I’ve been the first marketing hire, building from scratch and wearing many hats at once, but I’ve also been part of well-established teams, being a cog in the wheel. 

Working across industries and different markets has given me a broad understanding and exposure to different perspectives on the impact of effective communication. I’ve learned what engages audiences and how brands can show up in ways that feel relevant and clear.

I’ve been involved in the content growth of several brands, including: 

Collection of company logos on a white background.

Finance and technology

  • Wise: the best-rated app for global money transfers

  • Imobiliare.ro Finance: Romania’s leading mortgage broker

  • Homevest: a digital mortgage platform for international buyers

Education

  • Studyportals: the leading online education search platform

  • IUF Romania: the largest educational event in South-Eastern Europe

  • UX Days Bucharest: the first User Experience Design bootcamp from Romania

Fashion and apparel industry

  • Sofiaman: a pioneer Romanian sleepwear and homewear brand 

  • POM: a brand built around ethical values and a commitment to sustainable fashion

While these fields differ, the core remains the same: understanding people's needs and delivering communication with clarity, regardless of being a short or long form.

My curiosity extends beyond my work. 

I’ve lived in three countries — Romania, Hungary, Luxembourg — experiences that have taught me to embrace change, stay open-minded and bring a fresh perspective to everything I do. Moving to places where I couldn’t understand or barely speak the language made me more resilient and eager to find solutions in my own way to adapt to different societies. 

In my spare time, I make space for routines that keep me grounded: writing morning pages, daily walks, and BodyPump.

I’m also learning French, which is a great way to understand how languages influence each other. I can easily recognize cultural differences, making me more sensitive and mindful when working with international audiences.